Reckitt Benckiser ist ein börsennotierter Hersteller von Reinigungsprodukten und Haushaltswaren. Der Hauptsitz befindet sich in Slough, westlich von London. Das Unternehmen ist in über 60 Ländern tätig. Reckitt Benckiser ist bekannt für Marken wie Clearasil, Durex oder Calgon.

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RB Announces the Acquisition of Biofreeze

24 February 2021 - Slough, UK - Reckitt Benckiser Group plc ("RB") is pleased to announce that it has entered into a definitive agreement to acquire the Biofreeze brand from Performance Health, a company owned by Madison Dearborn Partners.

About Biofreeze

Biofreeze is a leader in over-the-counter topical pain relief with gel, roll-on, spray, cream and patch formats. With 30 years of usage and proven results, the brand has a strong footprint in North America retail and clinical channels with an emerging e-commerce and international presence. The brand is the number one clinically recommended topical pain reliever and is trusted by pharmacists, chiropractors, physical therapists, athletic trainers, athletes, and consumers.

The acquisition also includes the TheraPearl brand, a leader in premium hot and cold therapy with a strong footprint in North America.